We Live Up to the Hype!

It is common to see trainers and clients from our gym wearing t-shirts that read, “It’s not the workout, but the intensity.”

This marketing tag line has an interesting origin. I have had many initial conversations with clients where they explain their previous exercise regiment. However, once we perform their identical workout, it becomes evident that their previous training lacked the intensity needed to create the results that they desire.

At Energy Fitness, our level of intensity is not a verbal one. It is purely physical, and because I am, in many occasions, doing the drills right alongside the clients. There is no question that the level of expectancy in a client’s workout is attainable.

Some may question why we have such a high expectation level for our clients. I believe that there is enough information available to the public so everyone can become active. However once you are participating in some form of exercise, it is time to up the ante and strive towards a higher level of fitness. Our goal is not simply train you to do advanced drills, but to build a healthy lifestyle.

Our philosophy benefits our clients in several ways. First, their level of expectation increases. They expect a difference in their energy level, physical appearance, and outlook on life. After enduring multiple sessions with us, they know change is inevitable. Secondly, it prevents clients from paying monthly fees, but not taking advantage of our services. In the back of their minds, they know that it will be a steep hill to climb to return to their level of fitness if they take a month off. Lastly, our training exercises work different motions simultaneously. As a result, we move our clients quickly past the soreness stage and help their bodies to adjust to their new level of training.

What is the result? A gym that lives up to the hype, and clients who keep returning for more!